Tournament Players Committee member Paul Casey hopes that the appointment of a new corporate executive to the European Tour will allay fears that the PGA Tour is looking to acquire the Wentworth-based body.
Paul Casey: Calls for reform Established in 1972, the European Tour is under increasing pressure to attract sponsors during the continuing downturn in the European economic climate.
Recently the PGA Tour purchased the failing Canadian Tour, rebranding it the PGA Tour of Canada, while prize money on offer in the US is considerably more than in Europe.
Only three of the 40 events on the PGA Tour has a prize purse of less than $5million, while 22 of the European Tour's 44 events feature a purse of less than two million Euro.
"I want to help and I want to inject my ideas," said Casey.
"There are so many good things about the European Tour and it can it be such an unbelievable product given the places we go to, and the players we have.
"But we are so far from maximizing what we have and we need to freshen things up.
"It should start at the top which is the European Tour Board of Directors. Neil Coles has stepped down so we now need to know what's going on in there as I would like to know who is going to be the new Chairman of the Tour Board.
"It also really frustrates me that we've just announced on our website (www.europeantour.com) we've appointed a global search firm to find a new Chairman, when Neil retired in May, so why on earth would that simple step take three months?
"We have some incredibly talented people who are already involved in our sport and then if you want to go down a Dermot Desmond or even a Johan Rupert .... We have got some great business leaders in there.
"So we could fill the job with some unbelievable business people who have been in politics or sport and they then can dictate what happens after that down to the CEO.
"We need to this as the European Tour has the opportunity to be an even better product."
It is understood PGA Tour Commissioner Tim Finchem has already met with George O'Grady, his European Tour counterpart.
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